You Get What You Give

Some people just don’t get it. They take any chance they get. I learned a long time ago that if you treat people with dignity and respect you get dignity and respect right back. Treat someone like garbage or like they’re beneath you and you’re not going to have many friends.Movie Carol (2015)

When I ran the box office at ‘The Aud’ I was showered with gifts. I was given so many gifts for helping to secure event tickets to some of the biggest shows of that time. I was showered with limos, hotel accommodations, money, alcohol, restaurant gift certificates, food and anything and everything you could ever imagine. When your run a ticket office you have a lot of friends! It’s like bees to honey.

It was never about the gifts for me but I always truly enjoyed helping people. I firmly believe that the desire to genuinely help people is the foundation of my success even today.

I remember working a ticket window during the Moscow Circus. We set sales records for a unique circus that was receiving national attention at the time. In the late 80’s of course there was no internet. All sales were done over the phone or in person. The on sale for the Moscow Circus was on a Saturday morning. The lines were so long that they wrapped around the building and once inside twisted around like a snake in the lobby. I spotted my old principal at Williamsville North, Sam Gang in this very long line. This guy was a class act. A true gentleman that had a special way with students. He treated them all with dignity and respect.

As a soccer player, I carried a chip on my shoulder that the soccer program at North was always in the shadow of the football program and the football team sucked while I was at North. Well Mr. Sam Gang set out to change that. My junior season he provided brand new super cool home and away soccer jerseys, shorts, socks, new balls and they started taking extra special care of our field.

So now there is Mr. Gang waiting in this ridiculously long line to get tickets to the Moscow Circus. I came out of the box office and directed Mr. Gang  into my office. I offered him a cup of coffee and a doughnut as I pulled his 22 tickets in the center gold section for all of his kids and their grandchildren. He thanked me again and again before leaving. I told him it felt great to repay him for treating the soccer team with respect when he didn’t have to. I will never forget our school leader of both faculty and students at our home games (and often away games) cheering on a very talented North soccer team.

Thank YOU Mr. Sam Gang!

The phrase “You only get what you give” is a common theme in our home.  Nicole and I try to pass along the importance of giving to our three guys. Even though the boys are still so young we always find ourselves telling them or even showing them the importance of giving.

Just a few thoughts on the subject…

-What goes around, comes around.
-Treat others how you want to be treated.
-If you are generous people will be generous to you.
-For every action, there is an equal and opposite reaction.
-If you write it in English, it becomes Newton’s Law. If you write it in Sanskrit, it becomes Law of Karma.
-Leucippus, the founder of the atomic theory, declared in his only surviving statement, “Nothing occurs at random, but everything happens for a reason and by necessity”. It is known as Leucippus’ principle of causality.
-Respect is a two-way street, if you want to get it, you have to give it.
-Life is an echo. What you send out comes back. What you sew- you reap. What you give- you get. What you see in others- exists in you.
-Never Chase Love, Affection or Attention. If It Isn’t Given Freely By Another Person It Isn’t Worth Having.




Nick Giammusso is the President, CEO and Co-Founder of, a ticket marketplace that helps clients buy and sell sports, concerts and theater tickets worldwide. Prior to starting VIPTIX, Nick worked as a concert promoter and box office manager for his god parents Irwin and Monique Pate and their companies Pate & Associates and Prime Seats. He worked his way up to become the Director of Marketing & Ticket Sales at Prime Seats, a Buffalo, NY ticket company. Nick was instrumental in helping to grow a start-up ticket service into what became known as Western New York’s Buffalo Memorial Auditorium Box Office in the late 80′s and early 90′s.